Group Moderation Services
Bamboo Strategy has years of experience serving as a moderator for both external consumer focus groups and internal strategic planning and brainstorming sessions.
Bamboo Strategy uses innovative techniques to get participants to move from their heads to their hearts. Then Bamboo Strategy translates these consumer responses into actionable input that marcom professionals can use to better focus their strategic plans and creative content.
Bamboo Strategy also moderates business group strategy sessions to initiate the planning and creative process for companies and organisations.
Don Norris most often works as the primary researcher or sole moderator for Bamboo Insight sessions.
Why use Don Norris as your next group moderator?
- He has experience moderating focus groups and business building brainstorming sessions in Canada, Australia, China, Taiwan, Thailand, Vietnam, Malaysia, Singapore, Indonesia, Philippines, and India.
- He strongly believes that in order to get past the rational responses and posturing that often comes in a group setting, you need to use methods that release the emotional side of the participants.
- He brings marketing savvy and context to the table. His deep marketing communications background has given him front line experience working with the world's biggest agencies, brands and issues. He has a broader perspective as he can draw upon trends from other categories and industries.
- Don is trained in the art of instructing adults and continues to teach business courses to employees of Canadian companies.