Bamboo Thinking
The Emotional Web 2.0
When web 2.0 is viewed as just another content distribution tool it will fail. The social media user is too savvy and unforgiving with network abuse.
The key is discovering how to engage with the social media user. Many are still uncovering insights about these users in a rationale, questions asked manner. Social media is as emotional as it gets, so the research methods must uncover the issues of the heart, not the head.
Don Norris President Bamboo Strategy Inc.
Experienced, insightful, senior consultation, that uncovers insights and works with them to grow the effectiveness of your marketing communications (marcom).
Whether you create or utilize marketing communications, you should be constantly asking, does your counsel today provide you with:
- effective insights
- effective thinking
- effective integration
