About Bamboo Strategy
Bamboo Strategy is independent counsel that helps grow the effectiveness of marketing communications (marcom) for both marketers and marcom agencies.
In 2007, Don Norris established Bamboo Strategy, after leaving his position as head of the China operations of the world’s largest advertising agency, McCann Erickson.
For 22 years Don worked in Canada and throughout Asia Pacific with the globe’s major advertising networks, providing effective integrated marcom programs to companies such as AMD, Coca-Cola, Chevron, Gillette, General Motors, Goodyear, Intel, J&J, L'Oreal, Labatt Brewing, MasterCard, Microsoft, Molson Coors Brewing, Nestle, Samsung and UPS.
His marcom experience extends beyond the traditional advertising arena, to cover the disciplines of qualitative research, promotions & events, digital & direct, healthcare, and retail. With a proven background in consumer insights, business development and training, Don understands that creating and nurturing relationships with consumers and employees is the only way to be effective.
After working & living 15 years in Toronto and 12 years in the exciting Asia Pacific cities of Bangkok, Singapore, Sydney and Beijing, Don and his family returned home to Western Canada.
Don holds an honours Bachelor’s of Business Management Degree from the Business School at Ryerson University in Toronto, is a guest instructor at the University of Alberta and NAIT in Edmonton, Canada, and was an inaugural board member of China’s 4A’s advertising association.